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The gap between consumer behaviour and retailer action

We bring your our latest proprietary research on the alignment of consumer behaviour and retailer delivery. In this work, we identify the gaps between customer expectations and retailer strategy and give key recommendations for the next steps to implement in order to close these gaps.

How can retailers adapt to popular consumer trends?
35% of retailers spend more than half of their time on strategy development, an increase of 8% since our previous study. A smart retailer will determine their target customers in both demographic and personality segments. They will then create a strategic roadmap for the short term, a key plan to adapt to their changing consumer and tailored messaging that will attract consumers.

This whitepaper will show you can adapt successfully with the following topics:

The COVID-19 impact on Australian consumer behaviour
Retailer reactions and adaptions
The alignment of both retailer and consumer behaviour
The gaps between what consumers think and what retailers do
Key steps to close these gaps
Predicted consumer trends for 2021.

The Ultimate Guide to Running a Facebook Group to Grow Your Business

Creating your own Facebook group is an effective way to get in front of your target audience at no cost.

A Facebook group is a community which is built around common interests or goals such as fitness or even your dog breed! However, these days it’s becoming much more common to run Facebook groups as a way to build your business.

Here at WP Elevation, we have a Facebook Group called Digital Mavericks. This is a supportive and helpful group that helps freelancers, website developers, and digital marketing agencies grow their business.

We’ve grown our group to nearly 7,000 members and it is one of our best organic channels for course sales.

In this post, I’m going to share everything you need to know about running your own successful Facebook group, and how to use it to grow your business.

The Benefits of Creating a Facebook Group for Your Business

With over 1.4 billion Facebook users that use groups every month and over 10 million groups, it seems that Facebook users are now engaging with more content from groups as part of the social network’s shift toward meaningful communities.

Just some of the benefits of creating your own group are:

It’s inexpensive – the only thing you need to invest is your time.
It offers you better opportunities to connect with your audience in a more authentic way.
You can start to build trust within that group by helping to solve people’s problems and showing that you’re an authority in your field.

But probably the most important benefit here is that you can use the group to get new leads. (More on that to come!).

Tips For Setting Up the Group

Have a Facebook Page First

If you don’t already have one – you will need to first set up your Facebook page. A page is different from a group as it is visible to the public and doesn’t allow your audience to share their own posts.

Having a page allows you to run ad campaigns, get reviews and shows your public posts. A Facebook group is meant to feel like a safe space for people to share and get support – there is more of a focus on community.

Choose a Searchable Name

When choosing a name, make sure the name is easy for people to find in the search function on Facebook. It should represent what the group is about and you want it to be easy for both existing customers and leads to find you.

Select the Type of Group

You can choose from the following:

Public groups, where everyone can see all content and members.
Closed groups, where anyone can see the group and member names, but not the content from the group.
Secret groups, where you have to be invited to be added.

Add a Group Description

The description should clearly state the purpose of the group, what members can expect and this is a great place to set out the benefits of joining. You can also add links here to your website and offers.

Ask Questions to Filter New Members

I strongly recommend that you set up a questionnaire for when people request to join your group. It’s important to assess whether they are a good fit for your group so asking questions like “how long have you been in the industry?” or “why do you want to join?” are very useful. Don’t just approve anyone who wants to join as there may be some spammers.

The most important question to add here is a request for their email address so that you can add them to your database. It actually requires a bit of admin to do this, so when you start to get a lot of requests coming in, the easiest way to automate this process is using a software called Group Convert. (This is what we use and love!)

Once their email address is in your system, you can send a welcome email and then put them into your sales funnel.

Have Guidelines in Place

Have good rules and moderation practices in place. Here is an example of our guidelines in our Digital Mavericks Group:

Invite People From Your Facebook Page to Join

If you already have a Facebook page that has a lot of likes, you can actually invite them to your Facebook group! Make sure the page is an admin of your group then choose to interact in the group as the page. This will then allow you to invite all of the page likes to join the group.